In maximising the value out of their customer relationships, organisations need to enable technologies to help them leverage every customer interaction to generate greater revenue opportunities and improve customer loyalty. CRM is a fully-fletched Customer Relationship Management software solution with marketing, sales and service capabilities that are fast, familiar and flexible and aimed at helping businesses to find, win and grow profitable customer relationships.

With real-time sales insight, robust opportunities management and accurate sales forecasting, your people can better manage customer records, sales histories and any other customer activity. The flexible customer relationship management reporting tools facilitate the creation of sales forecasts, measurement of business performance, tracking of sales and service success and identification of trends, problems and opportunities.

CRM equips your people with a centralised source of customer information that can be shared across your organisation. This allows a 360-degree view of your customers directly at the desktops of your sales professionals and service agents, which view can be specifically designed and customised for different users.

Adding more valuable tools over and above the applications that your people use every day, CRM automates routine tasks for sales, customer service and marketing professionals and ensures standardisation of company-wide best practices.

Granting your people a complete view of all customers, sales and marketing activities, the CRM solution gives you:

Sales professionals have fast access to real-time sales information, allowing them to manage account activity and history such as contact information, attributes, meeting notes and attachments and easily add, edit and track contracts associated with particular accounts such as maintenance contracts and renewal notifications.

By providing marketing professionals with robust segmentation tools, campaign management features and insightful marketing analytics, they can effectively evaluate the performance of marketing campaigns and focus on the most effective marketing channels.

With automated lead routing, sales process management and competitor tracking, sales professionals can intuitively track relationships between customers, partners and suppliers to uncover new opportunities. Leads can be automatically delivered to the right sales persons according to specified criteria. Qualified leads can be promoted to new opportunities and continue to be tracked at every stage of the sales cycle.

Effortlessly, your sales team can track all interactions, offers, orders and relationships associated with specific accounts, offering the right customer, the right product or service at the right time.

When granting your service agents with access to comprehensive customer analytics, they can make compelling up- and cross-sells offers to your customers, enabling you to achieve maximum resource efficiency. With automated routing, queuing and escalation features, your agents can speed the accurate resolution of customer incidents.

Our CRM solution, based on Microsoft Dynamics CRM software, enable sales, marketing and service professionals to deliver targeted communications, strongly contributing towards improved closure rates by:

By providing your people with a total view of your customer and prospects portfolio, you will be promoting the delivery of a consistent, efficient service that enhances customer loyalty to sustain long-term business and customer value. You can deliver added convenience to your customers, empowering them to find answers, create cases and schedule services through their personalised online customer profile.

Intuitive workflow capabilities allow businesses to improve efficiency in selling by providing the right mix of agent empowerment, automation and self-service capabilities. Key trends for won and lost deals can be easily identified, allowing your sales team to eliminate redundant approaches and close deals much faster.

By providing a rich platform for consolidation, your people can base their decisions on one version of the truth, eliminating costs associated with wasted cycles and effort duplication. You can gain a tighter control over costs as your service resources will be organised for optimum efficiency to ensure the delivery of a consistent customer service across all touch-points.

With powerful CRM system workflows, you will automate your sales activities and guarantee consistent processes, whilst ensuring that your sales people spend their time with the right leads and most valuable prospects. CRM provides your business with a strong foundation to capitalise on revenue opportunities and maximise customer profitability.