Last week, our team was involved in a fascinating webinar held by iGen, Titled ‘Optimizing iGaming Marketing Leveraging AI‘, the webinar was a joint collaboration between our team and our partners, Fieldstream.
The goal of this webinar was to involve several of the key decision-makers within the iGaming industry to discuss the topic of iGaming Marketing, and how the challenges within this area can be addressed by leveraging artificial intelligence to introduce new levels of productivity and budget spend optimization.
Starting off the webinar was Fielstream’s CEO, Staffan Engström, who gave an introduction to those in attendance about Fieldstream and Exigy.
Following this was Fieldstream co-founder Jens Mattiasson, who concisely described the many issues faced by iGaming companies attempting to adequately track their marketing efforts and how they contribute to leads gained.
This was an interesting segment which highlights the difficulties iGaming companies can find when looking to justify the notable spend investing in their advertising strategies.
It was at this point that Fedja Corluka, Senior Data Scientist, was able to give the audience a technical overview of the technology solution. Fedja explained how, using a unique AI-based marketing mix modeling in order to provide assistance to marketing teams for budget optimization, detailed reporting and AI-assisted strategic planning.
The attendees were also treated to a fascinating preview of the upcoming generative AI service that allows the end user to ask questions and get real-time insights based on existing data.
This demonstration was very insightful, and gave a clear picture of how gaming companies would be able to revolutionize their marketing efforts, reaching more worthwhile results for their advertising than ever before.
Nearing the end of the webinar, the attendees took part in a Q&A session, where they could contribute their opinions, insights and queries about this topic. It was great hearing some of the iGaming industry leaders discussing Artificial Intelligence and its applicability within this industry.
“We are thrilled to have partnered with Fieldstream for this interesting webinar. The insights shared by the experts, especially on the models used for leveraging AI highlight a new era of productivity and strategic optimization.” said Francois Grech, Exigy’s CEO.
“Our collaboration with Fieldstream showcases the potential of AI to further iGaming companies’ digital transformation journeys, especially with regards to their marketing efforts and how to take them to the next level. This is just the beginning of how our partnership, shall continue driving innovation within the iGaming industry.”
“iGaming has long been a titan in marketing, creating substantial wealth for its investors. The industry is now facing significant disruptions due to the rise of predictive and generative AI, Google updates challenging affiliates, the phase-out of third-party cookies, and stringent privacy laws such as GDPR in Europe and CPRA in the US, which are setting precedents for future privacy regulations.” says Staffan.
“To navigate these challenges and maintain its leadership, Fieldstream has partnered with Exigy to ensure that the Maltese iGaming cluster remains at the forefront of the industry’s marketing lead growth.”
About Fieldstream
Fieldstream is an AI-based marketing analytics platform empowers businesses to take smarter decisions on how to grow a business toward their most important goals.
This collaboration was the latest in several as part of Exigy and Fieldstream’s recent partnership. Stay tuned for more showcases of the platform’s powerful AI-driven insights!
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